Marketing in Consulting firms: A two-tier society
Published Aug 2016
In June 2016, we gathered the views of marketers from 30 consulting firms through an online survey to back up research that suggests there is a two-tier marketing society in consulting firms, in which marketing departments have little ownership of the activities considered most effective and where organisations, as a result, waste energy on the wrong things.
Our respondents work predominantly for consulting firms head quartered in the United States (38%) and the UK (30%). Respondants include Big Four firms, top-tier strategy firms, technology firms, HR firms and a wide range of small and mid-sized specialist firms.