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How COVID impacted thought leadership in 2020

Published Jan 2021

This report summarises Source's views on best practice for COVID-19 thought leadership based on our extensive experience of reading and reviewing content by consulting firms, with reference to our quality ratings methodology. 

We have also conducted a number of interviews with leaders of content functions in major consulting firms about the challenges and opportunities presented by the events of 2020. We would like to thank Ilona Steffen, Global Marketing & Insights Director, PwC; Francis Hinterman, Global Managing Director, Accenture Research; Cindy Anderson, Global Lead, Engagement and Eminence, IBM, and Haynes Cooney, Research Director, IBM Institute for Business Value; and Attlila Keleman, Executive Director, Brand and Thought Leadership, KPMG. 

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