Using thought leadership to enter new markets
Consulting firms’ huge investment in thought leadership really paid off during the COVID crisis, with clients of all stripes turning to their business-focused output in ever-greater numbers. But in order to retain that leading position, firms need to be aware of the needs of different client groups. In this report we focus specifically on the thought leadership preferences of clients in the legal function, looking at how these differ from those of other consulting buyers.
Why the legal function? Because our ongoing research suggests that there's a growing overlap between consulting and legal services, and that a greater number of future buyers of consulting services may be lawyers.