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Perceptions of Consulting in China in 2024

Published Jul 2024

This report examines how end-users think about the leading consulting firms in China.

As part of our Client Perceptions Programme, firms in this report are ranked by multiple metrics, including service quality, perception of added value, and the extent to which they are front of mind for clients. New for this year, we include data covering different aspects of firms’ buyer funnels, including clients’ familiarity with firms, the extent to which they would consider working with a firm, and how strongly they would advocate for firms.

Martin White, Principal Consultant at Source, provides a running commentary throughout the report, outlining what really matters for firms in China in 2024, and how they can act now to meet clients’ needs. Firms mentioned in this report include:

  • Accenture
  • Bain & Company
  • Boston Consulting Group
  • Capgemini
  • Deloitte
  • EY
  • IBM Consulting
  • Infosys
  • Kearney
  • KPMG
  • McKinsey & Company
  • Oliver Wyman
  • PwC (including Strategy&)
  • Roland Berger

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