In Perceptions of Audit Firms in 2025, you’ll find expert commentary on three of the most important trends shaping the competitive landscape in audit today, alongside a ranking of firms on key metrics like value, quality, and awareness. 

What’s inside? 

• What really matters in audit: Three key messages for firms, including that clients struggle to differentiate between them, meaning you need to find new ways to stand out. 
• Breaking down the buyer funnel: We test the strength of your brand by examining how it resonates with clients along their buying journey. 
• Ranking of leading firms: Based on a survey of 440 consulting buyers, we take client perceptions and turn them into a score for your firm and your competitors. 
• Firm-by-firm profiles: We zero in on the strengths and weaknesses of audit firms through the eyes of your buyers. 

Why does it matter for your firm?  

• Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities. 
• Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey. 
• Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand. 

 

 

 

 

To find out more, access the report or contact us.