Perceptions of Consulting in Japan in 2025

Published May 2025

This report examines how end-users think about the leading consulting firms in Japan.

As part of our Client Perceptions Programme, firms in this report are ranked on multiple metrics, including service quality, perception of added value, and the extent to which they are front of mind for clients. We include data covering different aspects of firms’ buyer funnels, including clients’ familiarity with firms, the extent to which they would consider working with a firm, and how strongly they would advocate for firms.

In this report we found that perceptions of quality among prospects are improving faster in Japan than in other regions. But that doesn’t mean a consultant’s job is done. We explore what firms can do to encourage this upward trend year on year.

Natasha Cambell, Principal Consultant at Source, provides a running commentary throughout the report, outlining what really matters for firms in Japan in 2025, and how they can act now to meet clients’ needs. Firms mentioned in this report include: