But that's not to say that selling in this market will be a walk in the park—buyers are up against macroeconomic turbulence, knocked confidence, and overstretched budgets. And, crucially, they're looking for different things from firms.  

Using our proprietary market-sizing data model, survey of 150 technology buyers, and interviews with industry leaders, our latest Technology Market Trends report reveals clients' needs, pain points, and investment plans—giving you the roadmap for success. 

What’s inside?  

• Pinpoint growth hotspots: Forecasts by service, sector, and region—including the booming Middle East market, with a projected growth of 11%.  
• Understand the new buyers: Clients in manufacturing and energy & resources, the buyers most likely to have had their confidence knocked, particularly need to upgrade their infrastructure.  
• Capitalise on client pain points: Over half of clients describe their recent digital transformation programmes as either only partly successful or already outdated.  

Why it matters for your firm  

• Inform strategy with evidence: Use independent data on market confidence, growth, and client demand to guide your strategic direction.  
• Validate investment plans: Ensure resource allocation and initiatives are backed by credible market insight.  
• Accelerate confident decisions: Equip members of your executive team with clear, actionable insight to reach agreement quickly and take decisive action.  

To find out more, access the report or contact us.