Legal services CMOs face unprecedented pressure to drive growth in a volatile market. The old playbook of brand management and event planning is no longer enough. Our new report, in partnership with Legal Marketing Association Europe (LMA Europe) reveals that to thrive, legal marketing leaders must become strategic shapers of their firms' future.
This report, based on a European cut of a global survey of 200 senior marketing executives and interviews with industry leaders, offers a practical roadmap for building a next-generation growth engine.
This report highlights four key themes shaping the CMO agenda.
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New identity
An increasingly competitive legal market calls for a new kind of CMO
Strategic approach
CMOs are stepping into a more strategic role
Transformed skillset
New CMO responsibilities will require new skills
Tech-driven strategy
CMOs are embracing MarTech but they’ve only just scratched the surface
Who is this report for?
This report is for current and aspiring professional services leaders in strategy, marketing, and business development who want to understand how top industry minds are navigating today's challenges.
What can you expect?
The legal marketing world is changing. To understand what's next for the legal marketing industry, we spoke with leading CMOs and marketing professionals. In this report, they stressed the importance of continuous skill development for marketers and identified the most critical areas for growth.
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