As part of our Client Perceptions Programme, firms in this report are ranked on multiple metrics, including service quality, perception of added value, and the extent to which they are front of mind for clients. We include data covering different aspects of firms’ buyer funnels, including clients’ familiarity with firms, the extent to which they would consider working with a firm, and how strongly they would advocate for firms.

In this report we found that while expertise remains important when clients are choosing a firm to work with, there has been a shift in the type of expertise clients in Australia want to see most. We explore what this shift means and what firms should do about it.

Omaro Maseli, Senior Consultant at Source, provides a running commentary throughout the report, outlining what really matters for firms in Australia in 2025, and how they can act now to meet clients’ needs. Firms mentioned in this report include:

• Accenture
• Bain & Company
• Boston Consulting Group
• Capgemini
• Deloitte
• EY
• IBM Consulting
• Kearney
• KPMG
• McKinsey & Company
• Oliver Wyman
• PwC (including Strategy&)