In The Consulting Market Through the Eyes of Technology Buyers in 2025, you’ll find expert commentary on buying behaviour and the most important trends shaping today's competitive technology landscape, alongside rankings of firms on key metrics like value, quality, and awareness.

What’s inside?

• What really matters in technology: Three key messages for firms, including that there has been a significant uptick in the number of tech buyers expecting to rely on consultants since last year.
• Changes in buying behaviour: In an additional section of analysis specific to this report, we unpack the key factors impacting clients' investment decisions.
• Ranking of leading firms: Based on a survey of 300 technology buyers, we take client perceptions and turn them into a score for your firm and your competitors.
• Firm-by-firm profiles: We zero in on the strengths and weaknesses of technology firms through the eyes of your buyers.

Why does it matter for your firm?

• Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities.
• Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey.
• Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand.

To find out more, access the report or contact us.