In response to this, clients have shifted their buying focus. They are not just turning to existing relationships, but are instead set on finding the best expertise in town. Leading thought leadership teams are already responding to this by spotlighting their specialists in their content.  

What skills will be essential in showcasing the expertise of the firm?  

What role will technology play in empowering teams to create compelling narratives?  

This report gives your thought leadership team the tools you need to succeed a world in which expertise is everything. 

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