Here, a year's worth of insights are distilled into eight interviews with Source’s experts, giving you the chance to hear their perspectives on the trends shaping 2026 in their own words. 

What’s inside? 

• Look at new ways to segment your market: It’s the clients with the shakiest business outlook that are likely to spend the most in 2026. 
• Technology is nothing without trust: Uncertainty around AI means firms must tackle client concerns head-on to establish credibility. 
• Promote your partnerships: Expertise can make all the difference to which firm wins the work, and a clever strategic partnership is a great way to access it. 
   

Why does it matter for your firm?   

• Challenge internal assumptions: Use independent, forward-looking insight to validate or question current thinking and shape strategy. 
• Anticipate changing client behaviour: Understand evolving client preferences and act before your competitors. 
• Spot early signals of disruption: Identify emerging market shifts to inform innovation and service development. 

To find out more, access the report or contact us.